Digital service or digital product, if you want to turn an idea into a functioning business idea, you need an agile mindset, focus through the lean start-up method and tools such as the business model canvas for constant review of the idea. The implementation phase considered in the workshop follows the design thinking process as an example. Even participants without previous knowledge of design thinking can successfully attend the course. Based on concrete product or service ideas, the process of developing and evaluating a digital business model is learned in a practical way and with all the necessary methods.