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We are the experts for user experience design, user research and usability We develop digital products and services that create value, deliver measurable results and make life easier. Anker 1 Welcome to functional aesthetics, one of the top UX agencies in Germany. Our motivation is to shape a positive digital future together with our clients. As specialized UX professionals, we ensure that the development of digital products and services is implemented in a user-centric, intuitive and effective way through user experience design and user research . Our goal is always to build up internal UX expertise at our clients. By working in partnership with the client teams, we impart our expertise in every project. Many of our clients also rely on our proven workshop formats. As a result, this proven approach enables the development of sustainably successful digital products that create long-term value for our customers. fa Design Sprint fa Testing Sprint Our process is geared towards developing outstanding digital solutions for relevant problems. Using the powerful method of design sprints, we develop innovative solutions in a short space of time and minimise risks. The testing sprint enables us to test a product or function in a structured way in order to gain valuable insights for further development. This leads to a deep understanding of user needs, a further minimisation of risks and a clear focus on customer-oriented solutions. Outstanding teamwork - it's great what has been achieved achieved in a very short time. Ralph Berns, Head of product portfolio/process management, service delivery model Use Cases More than 700 successful projects in the Enterprise, Industry, Health Care and Mobility sectors speak for themselves. You can find more success stories from our customers in our references. mobile app Use Case – Mobile Application Helvetia First social community platform for Swiss families for iOS and Android including Smart Home connection. software interfaces Use case – software interfaces Ergo New development of a call center software with on-demand access to all relevant information of the insured web applications Hartman From the problem to the generation of ideas and prototyping to the successful MVP. Incoaid - the innovative anamnesis tool Use case – web application VR, IA and prototyping Volocopter For the perfect flight experience, we have developed a booking and information platform for the air show in Singapore. Use Case – Future Mobility Customers become Partners We have been working for renowned companies for more than 10 years - in the past few years alone with more than 85 organisations from Germany and abroad. Together we shape change - digital, agile, user-centred. contact us

UX Basics - Elements of User Experience We start the last fa webinar series of the year with the question: From abstract to concrete - What does a good user experience process look like? As we have often noticed that many people are not familiar with the "5 Elements of User Experience" by J. J. Garrett, we would like to remind you of them once again. They are essential for the development of good digital products and services. Compressed knowledge in 30 minutes with user experience designer and co-founder of fa Chris Bleuel, on the question: How do I ensure a good user experience? How do UX strategy and business goals intertwine and what levels must every successful digital project pass through during development? Language: german Date: Donnerstag, 02. November 2023 Uhrzeit: 17:30 - 18.00 Uhr Fee: free Location: remote - fa Zoom Link - wird an die Teailnehmer:innen versendent Anker Regitierung We look forward to your participation:

Workshops: Target Group : Anyone who has an idea for a digital product or service and wants to test a new business idea. Everyone who is wondering how to successfully implement an MVP. Duration: 2-day workshop Location: fa Greenhaus – Berlin Number: Small group, max 5 participants Costs: 1.800 EUR plus VAT (regular price) 1.250 EUR plus VAT (discounted price*) Included in the workshop, in addition to participation: Working materials Lunch, snacks, drinks Community access for 1 year Eligibility Next appointment: March 30-31, 2023 register now > Developing and testing of digital business models Understand and learn to apply the basic principles of the Lean-Statup and Business Model Canvas. Digital service or digital product, if you want to turn an idea into a functioning business idea, you need an agile mindset, focus through the lean start-up method and tools such as the business model canvas for constant review of the idea. The implementation phase considered in the workshop follows the design thinking process as an example. Even participants without previous knowledge of design thinking can successfully attend the course. Based on concrete product or service ideas, the process of developing and evaluating a digital business model is learned in a practical way and with all the necessary methods. Goal of the workshop Communicating all the important basics of agile working and thinking In interactive exercises, participants are familiarized with the Lean Start-up method. There is an accompanied orientation through the development of a business idea based on the business model canvas Small groups of up to 5 people for the best learning experience Agenda - Day 1 Your coa ch for this workshop Chris Bleuel – Co-Founder, certified agile coach, mentor for sustainable strategies, more than 15 years of experience in digital product development questions Workhop Anmelung Would you like a workshop for your teams, at your location, adapted to your needs? We look forward to your inquiry 🙌 request workshops Registration Payment Costs: 1.800 EUR plus VAT (regular price) *1.250 EUR plus VAT (discounted price for self-payers) With the confirmation of the booking we will send the invoice by email. Please note that payment must be received before participation.

Flight experience for the mobility of the future User Testing (Online) vom 4.12. bis 13.12. 2024 How can the digital services related to the use of a flight taxi be designed into a holistic experience for the customer? You need space for your digital transformation, for workshops, meetings or inspiration and new ideas? We are happy to share our rooms with you. Download AGB / Corporate Customers (german) Download Terms & Conditions / Corporate Customers (english)

Workshops: Target Group : Anyone who has an idea for a digital product or service and wants to test a new business idea. Everyone who is wondering how to successfully implement an MVP. Duration: 2-day workshop Location: fa Greenhaus – Berlin Number: Small group, max 5 participants Costs: 1.800 EUR plus VAT (regular price) 1.250 EUR plus VAT (discounted price*) Included in the workshop, in addition to participation: Working materials Lunch, snacks, drinks Community access for 1 year Eligibility Next appointment: March 30-31, 2023 register now > *right Discounted price for self-payers Developing and testing of digital business models Understand and learn to apply the basic principles of the Lean-Statup and Business Model Canvas. Digital service or digital product, if you want to turn an idea into a functioning business idea, you need an agile mindset, focus through the lean start-up method and tools such as the business model canvas for constant review of the idea. The implementation phase considered in the workshop follows the design thinking process as an example. Even participants without previous knowledge of design thinking can successfully attend the course. Based on concrete product or service ideas, the process of developing and evaluating a digital business model is learned in a practical way and with all the necessary methods. Goal of the workshop Communicating all the important basics of agile working and thinking In interactive exercises, participants are familiarized with the Lean Start-up method. There is an accompanied orientation through the development of a business idea based on the business model canvas Small groups of up to 5 people for the best learning experience Your coa ch for this workshop Chris Bleuel – Co-Founder, certified agile coach, mentor for sustainable strategies, more than 15 years of experience in digital product development questions Workhop Anmelung Would you like a workshop for your teams, at your location, adapted to your needs? We look forward to your inquiry 🙌 request workshops Registration Payment Costs: 1.800 EUR plus VAT (regular price) *1.250 EUR plus VAT (discounted price for self-payers) With the confirmation of the booking we will send the invoice by email. Please note that payment must be received before participation. First name Surname E-mail address phone Company payer Privatzahler company position address / billing address Street and house number postal code city country country I have read the Privacy Policy note. > Privacy data protection Conditions Right of withdrawal I hereby register bindingly for the 2-day workshop "Development of digital business models ” from functional aesthetics in Berlin. The workshop language is German, we address each other as "Du". book with payment Thank you for your booking. You will shortly receive a confirmation by email

fa Café The Greenhouse With its open room design and flexible furniture, the Greenhaus offers you freedom and flexibility for individual workshops and agile methods. Agile space for agile work: 70sqm workshop room with 2 work areas and coffee bar separate meeting room 20sqm with podcast equipment Well-equipped tea kitchen with microwave, cutlery, plates, glasses, etc 2x large whiteboards, 1x small whiteboard, pin boards 4x collapsible bar tables and 5 rollable tables W-LAN and Ethernet with up to 50 Mbit/s, 6x screens Design Thinking material trolley with post-its, glue dots, felt-tip pens, fineliner, scissors, ruler, cutting mats and adhesive tapes and pens, timer, gong, foam ball reserve now > Would you like to work agile? Get to know design thinking, lean startup and business model canvas and apply them successfully? can work in parallel in up to 3 groups white boards 3 boards in 2 rooms save you the paper battle Wifi, screens, sound for digital presentations and entertainment Coffee, tea and water are included in the rental price for self-sufficiency Berlin center is the hotspot of the cultural and creative scene Post-its, pens, paper and much more to visualize your ideas are available on site Office und Communtiy Space Right in the middle: colorful, hip, lively from Rosentaler Platz and Brunnenstraße, Berlin's creative scene meets. Surrounded by artists, start-ups such as Uber, Flink, Share Now, BEcycle and restaurants, cafes with hip bike shops, the area around the Weinbergspark in Berlin Mitte has long since established itself as a hotspot and invites you to linger and network. A perfect place to treat yourself to a break, to give your head space for new things, to be inspired and to put fresh ideas to the test through surveys and inspections. The Thermomix among the seminar rooms: A flexible and multifunctional workshop room, designed for agile methods, design thinking, lived innovation culture and big ideas. This is where we hold our workshops and tinker with new ideas. We are happy to share this special place with you. Anfahrt arrival fountain street 168, 10119 Berlin There are plenty of parking spaces on the street (parking fees) Arriving by public transport: Rosenthaler Platz: U8, M1, M8, BUS 142 From the train station in 10 minutes with the M8 to Pappelplatz

We are experts in developing digital products and services. Together we create outstanding user experiences! We develop digital products and services that deliver measurable results and improve people's lives. Anker 1 Make innovative and sustainable mobility concepts tangible. Volocopter - one of the most innovative mobility providers is about to commercial launch of urban air mobility in Singapore. In addition to the renowned Graft architectural office, which designed the VeloPorts - modular Departure platforms in urban areas - we were invited to develop the mobile experience before, during and after the flight for an air show. 2. Erarbeitung von UX Lösungsansätzen Prototyping is in our DNA and is an integral part of our agile way of working. This is the only way we can ensure that the funds made available to us lead to maximum added value in the shortest possible time. Make innovative and sustainable mobility concepts tangible. Volocopter - one of the most innovative mobility providers is about to commercial launch of urban air mobility in Singapore. In addition to the renowned Graft architectural office, which designed the VeloPorts - modular Departure platforms in urban areas - we were invited to develop the mobile experience before, during and after the flight for an air show. We are always open to exchange, to joint ideas and projects. We look forward to your call, an email or a personal visit. Your contact Chris Bleuel , Co-Founder and Managing Partner +49 (0) 30 560 090 19 Contact

Our References Over 700 successful UX projects from the Enterprise, Industry, Health Care and Mobility sectors in just over 12 years speak for themselves. Take a look at a selection of our success stories! Do you have any questions? Would you like to implement similar projects or do you need support? Talk to us, we are available daily via our chat and will be happy to advise you! all Healthcare Mobility Enterprise Industry More Human-computer interaction for the control of self-driving vehicles Mobility More The design of information in head-up displays, navigation in virtual space or the control of vehicles requires UX know-how and prototyping skills. In cooperation with well-known European automotive groups, we develop and test innovative onboard applications and design outstanding user experiences for life-supporting digital services. To the product Referenz-Automotive Referenz-DesignSysteme Web-based product information and digital information services Mobility More Our user experience and interface expertsw We were invited to be part of Simens Healthineers' digital information offering New implement. Adapted to the corporate design developed by Meta Design, In addition to on-site usability tests in the USA and the development of globally used online interaction guidelines, numerous mobile applications implemented. To the product New software user interface for radiology centers Mobility More In close cooperation with the in-house IT, we have been able to significantly improve processes and the utilization of radiology centers by fundamentally revising the administration software. A team consisting of UX experts and front end developers, with a product owner on the customer side, was able to use the knowledge from user teststhe usability of your own significantly improve development. N New functions have been added and technically revised h a responsive Framework to different screen resolutions adjusted t. About the project To the product B2B fleet management software for companies and insurance companies Mobility More Digitization of processes in the B2B area has enormous potential. It is not uncommon for innovative products or even new business models to emerge. For R+V we have developed a helpful digital solution to fundamentally simplify fleet management. The "on demand" administration , as well as the dynamic registration and deregistration of vehicles or the automated processing of damage is sustainable, efficient and opens up new business areas . To the product B2B fleet management software for companies and insurance companies Mobility More Digitization of processes in the B2B area has enormous potential. It is not uncommon for innovative products or even new business models to emerge. For R+V we have developed a helpful digital solution to fundamentally simplify fleet management. The "on demand" administration , as well as the dynamic registration and deregistration of vehicles or the automated processing of damage is sustainable, efficient and opens up new business areas . To the product B2B fleet management software for companies and insurance companies Mobility More Digitization of processes in the B2B area has enormous potential. It is not uncommon for innovative products or even new business models to emerge. For R+V we have developed a helpful digital solution to fundamentally simplify fleet management. The "on demand" administration , as well as the dynamic registration and deregistration of vehicles or the automated processing of damage is sustainable, efficient and opens up new business areas . To the product We are always open for exchange, for exciting ideas and projects. We look forward to your call, email or even a personal visit. Your contact Chris Bleuel , Co-Founder and Managing Partner +49 (0) 30 560 090 19 Contact

About Us We are experienced UX designers and software developers, we are innovation and development partners. We believe that we can make a difference through our knowledge of digital products and services, thereby contributing to a regenerative economy and adaptable organizations. We support and enable organizations to develop meaningful digital products and services. Our range of services covers the entire spectrum of contemporary user experience design: User Research : In-depth analysis of the needs and behavior of the target group. UX Strategy : Development of comprehensive UX strategies that support your business model. UX Design : Designing attractive and intuitive user interfaces. Prototyping & Testing : Creating prototypes and conducting usability tests to optimize the design. Development & Implementation: Technical implementation of design solutions based on the latest technologies by our development team. For more than 10 years we have been pioneers of a co-worker platform for digital transformation - a constantly evolving ecosystem of currently 292 experts. User experience designers, software developers and usability experts who can contribute their knowledge in a self-organized form with maximum added value. fa in numbers - 2022 41 UX /UI Expert :Inside 6 m entors 9 UX r esearchers 12 years of experience 22 Software developers > 60 projects per year The fa Story In 2010, in search of the perfect home for freelance UX designers, we came up with the idea of a network for experts who had similarly high expectations of the functionality and aesthetics of digital products. Inspired by the ideas of the sharing economy that were emerging around us in Berlin's Betahaus - one of the first co-working spaces in Germany - we founded the company "functional aesthetics" on 1 January 2011. Our goal was to maintain the freelance work we had grown fond of and at the same time create opportunities to realise the truly innovative projects. We were visited by the former Vice-Chancellor Sigmar Gabriel, Minister Manuela Schwesig and State Secretary Yasmin Fahimi, with whom we discussed our fa model. In the following years, locations in Munich and Hamburg grew and we were given the opportunity to implement exciting projects for car companies, telecommunications companies and start-ups in Mumbai, New York and Beijing. Today, we are pioneers of one of the first co-worker:in platforms and want to pass on the knowledge we have gained over the last 12 years. We want to develop digital products and services that put people at the centre. We want to use the opportunities of digitalisation to transform companies' business models - towards a circular and regenerative economy. 1/5 Nachhaltigkeit Our Initiatives and Partnerships Every year we invest a not inconsiderable part of our profit in research and development of applications and tools for the development of regenerative business models. transformation quotient Future-proof organizations for the benefit of humanity > TQ.digital Sustainable digitization Knowledge platform for the development of sustainable, digital applications > sustainable-digitalisation.com Circular measures Transformation for sustainable business models and products beta phase You would like to become part of our co-working community - we look forward to seeing you! 👋 Join fa workspace You will be redirected directly to the login page of our Slack workspace for our freelancers.

Our References Over 700 successful UX projects from the Enterprise, Industry, Health Care and Mobility sectors in just over 12 years speak for themselves. Take a look at a selection of our success stories! Do you have any questions? Would you like to implement similar projects or do you need support? Talk to us, we are available daily via our chat and will be happy to advise you! all Healthcare Mobility Enterprise Industry More Web-based product information and digital information services Healthcare More Our user experience and interface expertsw We were invited to be part of Simens Healthineers' digital information offering New implement. Adapted to the corporate design developed by Meta Design, In addition to on-site usability tests in the USA and the development of globally used online interaction guidelines, numerous mobile applications implemented. About the project To the product B2B fleet management software for companies and insurance companies User Experience Design User Research Workshops Our References About Us Suchergebnisse More Digitization of processes in the B2B area has enormous potential. It is not uncommon for innovative products or even new business models to emerge. For R+V we have developed a helpful digital solution to fundamentally simplify fleet management. The "on demand" administration , as well as the dynamic registration and deregistration of vehicles or the automated processing of damage is sustainable, efficient and opens up new business areas . To the product Automated health applications for medical practices and pharmacies User Experience Design User Research Workshops Our References About Us Suchergebnisse More INCOAID's digital anamnesis tool enables employees to carry out complex and time-consuming consulting services for customers. We were invited by the #playframe team to accompany the digital transformation of HARTMANN towards the development of a first innovative digital service. Sowo hl the processing of sensitive patients ntent data as well as a high user acceptance of the responsive web application were the goals of the very successful MVP implementation. To the product New software user interface for radiology centers Healthcare Enterprise More In close cooperation with the in-house IT, we have been able to significantly improve processes and the utilization of radiology centers by fundamentally revising the administration software. A team consisting of UX experts and front end developers, with a product owner on the customer side, was able to use the knowledge from user teststhe usability of your own significantly improve development. N New functions have been added and technically revised h a responsive Framework to different screen resolutions adjusted t. Digitization of the registration process and policy administration of insurances Healthcare Enterprise More For the redesign of the Knappschaft Insurance website, we largely automated the sensitive process of registering and managing insured persons. Through personas and the development of numerous user journeys, target group-specific process steps were developed, which dynamically guide the insured through the application. This significantly increases the satisfaction of the insured and reduces the administration effort for the insurance company. About the project To the product Web-based product information and digital information services Healthcare Enterprise More Our user experience and interface expertsw We were invited to be part of Simens Healthineers' digital information offering New implement. Adapted to the corporate design developed by Meta Design, In addition to on-site usability tests in the USA and the development of globally used online interaction guidelines, numerous mobile applications implemented. To the product Digitization of the registration process and policy administration of insurances Healthcare Enterprise More For the redesign of the Knappschaft Insurance website, we largely automated the sensitive process of registering and managing insured persons. Through personas and the development of numerous user journeys, target group-specific process steps were developed, which dynamically guide the insured through the application. This significantly increases the satisfaction of the insured and reduces the administration effort for the insurance company. To the product We are always open for exchange, for exciting ideas and projects. We look forward to your call, email or even a personal visit. Your contact Chris Bleuel , Co-Founder and Managing Partner +49 (0) 30 560 090 19 Contact

fa Community - Reserve a room Are you part of the fa community and need a room for your meetings? Would you like to start the day with a yoga session or use our coaching room for a 1:1? As a fa community member (freelancer with a fa freelance contract) you have the option of reserving fa rooms in our fa Café in Berlin Mitte, depending on availability. Conditions for fa community members: Room €22/h. External, please inquire here: > fa Café * this is not a cafe

fa Documents & Use Cases Project and cooperation example Helvetia Insurance / smile PDF - english Example smile DE Samples of projects, USPs and rates 2022/2023 PDF - english fa USP & Rates EN fa Code of Conduct 2022/2023 PDF - english Code of Conduct EN Download Terms and Conditions / Corporate Customers (german) Download Terms & Conditions / Corporate Customers (english)