May 11, 2016 - 2 comments

Design Thinking Inspiration Talk


NEW DATE – 12th June | 7pm - 8pm
We are looking forward to an exciting lecture about Design Thinking by Flavia Bleuel.

Flavia is a program manager at the HPI Academy. She is designing and leading innovation workshops and projects for professionals, and coaches students at the HPI School of Design Thinking. She was a research assistant and lecturer at the Berlin University of the Arts in Communication in Social and Economic Contexts. For further information visit her website

Design Thinking is a systematic innovation approach to complex problems in all areas of life. Instead of starting with the issue of feasibility like a lot of companies do, the users' wishes and needs are the focus of the process. Design Thinkers see the problem with the eyes of the user and try to immerse into their situation.

Design Thinking calls for constant feedback between the team designing a solution and the target group. Design Thinkers talk to the users and observe their behaviour and routines closely. Solutions and ideas are communicated and made tangible in the form of prototypes early on. Through this process, potential users can test them and give valuable feedback long before completion or market launch. 

Come and enjoy an highly enriching and inspiring talk.


LOCATION: fa Office Berlin, Prinzessinenstrasse 19-20
DATE: 12th June | 7pm - 8pm
NOTE: fa Team only


Published by: Magdalena Cuber in fa Team Event


June 24, 2016 at 12:33 pm

I’m so sorry, due to sickness we have to cancel the Design Thinking talk tomorrow.
We’ll announce an alternative date soon and keep you posted.

July 1, 2016 at 9:40 am

NEW date for the design thinking talk will be the 12th July. 7.00pm

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